The very picture of the world.

Image World

Every moment, the world around merges to form an overall picture. Unembellished, unposed, imperfect. It is precisely this authenticity that characterises the brand's imagery. It captures what is true and real.

Image Style Copy link to this element

The image style of the Austria Tourism brand differs from commercial, sometimes exaggerated images and always generates closeness. Closeness to the moment, to people, to the country. Situations are staged by life itself, rather than constructed by hand.

Real moments

Tonality

The images do not allow for any artificiality; they are an authentic, intimate and convincing. An image comes to mind: a very open, friendly person with whom you enjoy chatting because you immediately sense that a good character is standing before of you.

Fascinating combinations

Picture detail

For pictures, there are no standardised patterns to follow. The feeling of the moment has top priority - whether up close, at a distance or from a completely different perspective is up to the situation.

Natural colours

Colouring

Life offers contrasts anyway, so there is no need to add them artificially. Nor should the normal lighting be interfered with: illumination by what the sky has to offer is sufficient. You may however use a flash whenever you really need it.

Austria has got character.

People

The country is characterised by its genuine beauty. Strong characters, neither conventional nor perfect. All age groups, origins and bodies are included.