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Social Media

The design for social media is very much the same as in real life. Most of the design guidelines for offline apply also online.

Profile picture/Logo Copy link to this element

This is one of the few cases in which the flag is isolated from the logo and used independently. The safe space also deviates from the rules – due to the exceptionally small format – and is defined separately for this special case.

Safe Space = 1/9 Flags

Colour World Copy link to this element

The colour scheme is also taken from analogue life – or rather from its design system. However, the primary colours are limited to white and red. Black is not used in social media. However, the full range of secondary colours may be used.

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Pantone: White
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
HEX: #ffffff

  • Background
  • Headlines
  • Sublines
  • Copy texts (Social Media)

Pantone: 485C
C: 0 M: 100 Y: 100 K: 0
R: 220 G: 0 B: 0
HEX: #dc0000

  • Logo-flag
  • Vibe
  • Headlines
  • Sublines
  • CTA-Buttons (Banner)

Pantone: Black
C: 40 M: 40 Y: 40 K: 100
R: 0 G: 0 B: 0
HEX: #000000

black is not used for social media

  • Subheading
  • Copy texts (Editorial)
  • URL
  • Maps
  • Info graphics
  • Editorial illustrations
  • colored text boxes for social media (colour versions 4 and 5 only)
  • GIFs (Social Media)

The colours are not used in standard ads.

Fonts Copy link to this element

The same font families are used online and offline. In Latin languages, Alaska again ranks higher in the hierarchy, supported by Nunito. In other languages, the font hierarchy is different.

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ABCDEFGEHIJKLMN
OPRSTUVWXYZÖÜÄ


abcdefghijklmn
opqrstuvwxyzöüäß

  • Headline

ABCDEFGEHIJKLMN
OPRSTUVWXYZÖÜÄ


abcdefghijklmn
opqrstuvwxyzöüäß

  • Subline
  • Headline in text box (Social Media)
  • Headline without text box (Social Media)
  • Copy text (Social Media)
     

ABCDEFGEHIJKLMN
OPRSTUVWXYZÖÜÄ

abcdefghijklmn
opqrstuvwxyzöüäß

  • Picture credits

Vibe Copy link to this element

The vibe is used also in the social media. When, where and how exactly has already been specified.

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Pins are placed in front of the vibe, the text box behind the vibe.

Links are placed in front of the vibe (because they are added later directly in the app). The text box behind it.

The text box is placed behind the vibe, the image with one corner in front of the other behind: The small image is duplicated, placed on top. One part is place in front, the other behind.

Small image behind the vibe, text box in front.

If there is only a text box, it is placed behind the vibe.

Illustrations Copy link to this element

Illustrations may be used to support inserts or visual content. However, they should be applied moderately so as not to overload the eye and attention of the reader.

Partner Integration Copy link to this element

For the integration of partners on social advertising media, different guidelines have been set in order to ensure a harmonious overall picture.

250 px safespace

Die Headline wird wie immer in Alaska gesetzt. Schriftfarbe ist bevorzugt Weiß oder je nach Hintergrund Rot.

250 px safespace

Das Logo darf maximal auf dieser Höhe platziert werden. Besser rechts als links, um nicht mit dem Profilbild zu konkurrieren.

9:16-Videos

Innerhalb des Safespaces darf es rechts entlang der gesamten Höhe platziert werden.

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Motion

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