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Demonstrate character.

Logo

The logo is the linking element that represents the brand at every point of contact: modern, self-confident and with a touch of sophistication, it conveys directly what the brand stands for. The word mark "Austria" is creatively modified by directly integrating the flag. The Austrian flag is hoisted in every language adaptation, which ensures a visually unique selling point.

Word mark Copy link to this element

In its design, the word mark stands for an entire country: Calm and powerful, it naturally radiates expertise, but also winks charmingly at its beholders with the smart design detail.

Negative white

Black

Negative grey

The Austria logo with the red flag must always be used. If circumstances do not allow it, for example due to printing specifications, the alternative logo in grey scale should be used. The black and white alternative logo is used only when printing in one colour. Logo mutations are to be avoided in any case to ensure originality and stringency in the design.

 

Flag Copy link to this element

In its representative role, the flag combines essential values: the straightforward design symbolises clarity, while the suggested motion conveys liveliness. It should be disconnected from the word mark and used separately only if circumstances require it, e.g. as a profile picture on social media.

The “pure flag“ is never used in layouts, but only in exceptional cases, e.g. in the profile picture on social media or as a pin (promotional gift). No clas- sical safe space applies here due to the respective format conditions.

 

White space logo Copy link to this element

Every logo needs space, white space, to be precise. The clearly defined safe space gives the logo the freedom it needs to achieve its effect.

The dimension of 1.5 flags from the logo is defined as safe space in all logo files. When placing the logo in a format corner, the correct distance to the format edge is thus directly provided. At the same time, a logo in a different language can be placed in the layout in the appropriate size.

 

Safe Space = 1,5 Flags

Dos & Don'ts Copy link to this element

There are of course also clearly defined guidelines for use.

On a pale image, the logo is black...

... and white on dark images.

The logo may also be placed partially on images.

The logo must be placed only in the upper right corner.

Unless there are valid reasons like i.g. disturbing factors (handles of carrier bags, punch holes etc.)

Lebensgefühl Austria Copy link to this element

For certain applications, such as partner integration, a logo variation with Lebensgefühl as headline can be used.
The application areas are explained in more detail in the "Partner integration" chapter.

Negative red+white

Grey

Negative white

Negative white

Negative grey

Black

 

The Lebensgefühl logo with the red flag should always be prioritised. If circumstances do not allow it, for example due to printing specifications, the alternative logo in grey scale should be used. The black and white logo alternative is only used for single-colour printing. We generally recommend favouring the variation with the red „Lebensgefühl“ lettering. If legibility is limited (e.g. on natural cardboard or an image in the background), the white version is also possible.

Logo overview and application areas Copy link to this element

Logo B2C

Austria, the holiday destination

Logo Lebensgefühl Austria

 Logo
for partner-
integration		 Logo b2B
Corporate brand Austria		 Logo mit URL
special case: business cooperations

  • Main logo for campaigns, as it is always combined with Lebensgefühl + Vibe
  • In cases where the logotype "Lebensgefühl" is already prominently displayed elsewhere, e.g. cover page of a publication, visual, etc.
  • For partner integration in the awareness stage (partner joins AT, e.g. by means of a tag) - always in combination with vibe and headline. For more details see the "Partner integration" chapter
  • Many languages available
  • Also available in negative white and 1C

  • In this logo variant, Lebensgefühl has the same function as a claim. Any content within the campaign, in cases where Lebensgefühl cannot be communicated separately.
  • Content outside of image campaigns
  • For furnishing material
  • Only used if the b2C logo or partner integration logo cannot be included
  • In the case of partner integration, ONLY if the vibe can be added separately.
  • Many languages available
  • Also available in negative white and 1C

  • For partner integrations (e.g. involvement phase), where the Vibe cannot be added separately - for more details, see the "Partner integration" section
  • If Vibe and Lebensgefühl need to be conveyed in a compact form and the Vibe cannot be displayed separately in the production
  • Primarily for moving images (videos, tags), but also possible in print
  • Available in the languages of the campaign markets
  • Also available in negative white

  • When Austria Tourism is the source
  • For all B2B events: no separate event logos should be used
  • Available in GER and EN
  • Also available in black, negative white and 1C

  • Exclusively for business cooperations. Otherwise, the URL is included in the vibe
  • Available in GER and EN
  • Also available in negative white
       

 

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Vibe

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