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Splendid in words and writing.

Typography

Two font families are clearly defined: in writing the focus is on "Alaska". It portrays most of what is said and is supported by "Nunito Sans" in continuous texts.

Our Typeface Copy link to this element

In order to capture the Austrian Lebensgefühl in words and writing, we let fonts speak for us.

Alaska Contrast Medium

Contrasts add excitement to life – this also holds true for writing.

  • Headline

  •  Interim headlines, editorial

Alaska Contrast Italic

  • Phonetic transcription

Alaska Medium

A brand's unique character is also reflected by the right typeface.

  • URL
  • Image captions

Alaska Regular

  •  Subline

  • Explanation

  • CTA text for banner

  • Headline in text box (social media)

  • Headline without text box (social media)

  • Body texts (social media)

Nunito Sans Regular

A well-chosen font in the continuous text helps to maintain the flow of reading.

  • Body texts

  • Picture credits

Nunito Sans Regular Italic

  • Highlights in body texts/editiorial (proper names)

Nunito Sans Bold

  • Hervorhebungen im Fließtext Editorial

In a direct comparison between Alaska Contrast Medium and Alaska Medium, the former offers significantly more exciting details and lends the font additional recognition value. However, care should be taken to ensure that it is used in larger applications – it looks particularly interesting in headlines.

In smaller applications the integrated fine contrasts are not beneficial to readability. Alaska Medium is therefore recommended for URLs, sublines and the like.

Font family Hierarchies

Here you find all weights of the new font family, together with their areas of application.

The Alaska font can be used for all text types. The only exceptions are body texts in print and photo credits. Here Nunito Sans is used.

The website‘s typographic hierarchies can be found in a separate manual.

As the hashtag #feelaustria is only used where it can be clicked on directly - for example in caption texts of social media postings - it is not discussed further in this context.

 

Font Nunito Sans
Please download the 10 pt version:
https://fonts.google.com/specimen/Nunito+Sans

Font Alaska
https://newglyph.com/classic-collection/#font-alaska

 

Basic Font Rules Copy link to this element

There are hierarchies to ensure that not every piece of writing catches the eye at the same time and to help decide where to look first. The hierarchies use predefined spacing, font sizes and font styles to guide the eye along the desired reading flow.

Sujets

  1. Headline
    Alaska Contrast Medium
    Central axial No font, but own vector file, which is placed

  2. Phonetic transcription
    Alaska Contrast Italic
    No font, but own vector file, which is placed

  3. Subline
    Alaska Regular
    Left-aligned
    1.2x line spacing (automatic)

  4. URL
    Alaska Medium
    Path text on the vibe with baseline offset downwards
    Adjust spacing, depending on the bend of the vibe!

Flow text

1/2 flag width

  1. Body text
    Nunito Regular
    8.5pt
    Left aligned
    1.2x line spacing (automatically)
    Automatic spacing

  2. Distance on all sides
    at least half a column

 

The body text is always aligned with the columns of the grid. The intermediate bar is half a flag wide. The outermost half co- lumns must be kept free of text.The distance to the format margin at the top and bottom is half a column.

Editorial

More detailed explanations, e.g. regarding the grid can be found in the „Editorial“ chapter.

 

  1. Headline
    Alaska Medium Contrast

    Variable size
    Left-aligned
    Match line spacing optically to headline.

  2. Intermediate headlines big
    Alaska Medium Contrast
    18 pt
    Left aligned
    1.2x line spacing (automatic)

  3. Body text
    Nunito Sans Regular
    8.5 pt
    Left-aligned (automatic)

  4. Intermediate headlines small
    Alaska Medium
    8 pt
    Left-aligned
    Apply line spacing of the text

  5. Picture credits
    Nunito Sans
    5 pt
    Left-aligned
    1.2 line spacing (automatic)

6. Picture description
Alaska Medium
6.5 pt
Left-aligned
1.2 line spacing (automatic)

7. Subline
Alaska Regular
10 pt
Left-aligned
1.2 line spacing (automatic)

8. Body-text highlighting
Nunito Sans Light Italic (for proper names)
or Nunito Sans Bold (for highlighting)
8.5 pt
Left-aligned
1.2 line spacing (automatic)

9. Additional information, Localisations, URLs
Alaska Medium
8 pt
Left-aligned
1.2 line spacing (automatic)

Text on cardboard

White headline for darker cardboard boxes and red headline on light cardboard boxes.

 

 

Normally, headlines are always red. The background is normally always white. Exceptions apply if the print base is made of natural cardboard. In this case the headline can still be red as long as it is easy to read. If the cardboard is too dark, the headline will be white to guarantee legibility.

The logo and URL on cardboard are also white.

Country Specifics Copy link to this element

When used in certain countries, the font must be adapted to the local font conditions in order to include all characters.

هذا نموذج نص. هذا نموذج نص. هذا نموذج نص. هذا نموذج نص. هذا نموذج نص. هذا نموذج نص.

目 耳 口 手 足 见 闻 声 贝 车 雨 赤 青 言 语 鱼 鸟 羽 电 不 乃

左 右 中 大 小 月 日 年 早 木 林 山 川 土 空 田 天 生 花

로 뢰 류 르 릐 리 마 매 먀  벼 보 뵈 봬 뵤  새 샤 아 애 야 어 에 여 오 외 왜 요 웨 유 으

А Б В Г Ґ Д Ђ Е Ё Є Ж З Ѕ И І Ї Й Ј К Л Љ М Н Њ О П Р С Т Ћ У Ў Ф Х Ц Ч Џ Ш Щ Ъ Ы Ь Э Ю Я

אתם פשוט חייבים לחוות חופשה באוסטריה בעצמכם.

คุณเพียงแค่ต้องสัมผัสกับวันหยุดในออสเตรียด้วยตัวคุณเอง

Alaska should be used for all Latin languages. Since Nunito Sans is available for both Latin and Cyrillic characters, Nunito Sans replaces all Alaska hierarchies in Cyrillic.

Noto Sans is used for all other languages (for which neither Alaska nor Nunito are available). The only exception is Arabic. Since there is no Noto available in this language, we switch to Cairo.

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