Splendid in words and writing.
Alaska Contrast Medium
Contrasts add excitement to life – this also holds true for writing.
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Headline
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Interim headlines, editorial
Alaska Contrast Italic
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Phonetic transcription
Alaska Medium
A brand's unique character is also reflected by the right typeface.
- URL
- Image captions
Alaska Regular
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Subline
-
Explanation
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CTA text for banner
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Headline in text box (social media)
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Headline without text box (social media)
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Body texts (social media)
Nunito Sans Regular
A well-chosen font in the continuous text helps to maintain the flow of reading.
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Body texts
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Picture credits
Nunito Sans Regular Italic
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Highlights in body texts/editiorial (proper names)
Nunito Sans Bold
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Hervorhebungen im Fließtext Editorial
In a direct comparison between Alaska Contrast Medium and Alaska Medium, the former offers significantly more exciting details and lends the font additional recognition value. However, care should be taken to ensure that it is used in larger applications – it looks particularly interesting in headlines.
In smaller applications the integrated fine contrasts are not beneficial to readability. Alaska Medium is therefore recommended for URLs, sublines and the like.
Basic Font Rules
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There are hierarchies to ensure that not every piece of writing catches the eye at the same time and to help decide where to look first. The hierarchies use predefined spacing, font sizes and font styles to guide the eye along the desired reading flow.
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Headline
Alaska Contrast Medium
Central axial No font, but own vector file, which is placed -
Phonetic transcription
Alaska Contrast Italic
No font, but own vector file, which is placed -
Subline
Alaska Regular
Left-aligned
1.2x line spacing (automatic) -
URL
Alaska Medium
Path text on the vibe with baseline offset downwards
Adjust spacing, depending on the bend of the vibe!
- Headline
Alaska Medium ContrastVariable size
Left-aligned
Match line spacing optically to headline. -
Intermediate headlines big
Alaska Medium Contrast
18 pt
Left aligned
1.2x line spacing (automatic) -
Body text
Nunito Sans Regular
8.5 pt
Left-aligned (automatic) -
Intermediate headlines small
Alaska Medium
8 pt
Left-aligned
Apply line spacing of the text -
Picture credits
Nunito Sans
5 pt
Left-aligned
1.2 line spacing (automatic)
6. Picture description
Alaska Medium
6.5 pt
Left-aligned
1.2 line spacing (automatic)
7. Subline
Alaska Regular
10 pt
Left-aligned
1.2 line spacing (automatic)
8. Body-text highlighting
Nunito Sans Light Italic (for proper names)
or Nunito Sans Bold (for highlighting)
8.5 pt
Left-aligned
1.2 line spacing (automatic)
9. Additional information, Localisations, URLs
Alaska Medium
8 pt
Left-aligned
1.2 line spacing (automatic)
هذا نموذج نص. هذا نموذج نص. هذا نموذج نص. هذا نموذج نص. هذا نموذج نص. هذا نموذج نص.
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