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Reduction is the key to fascination.


The simple things in life: Illustrations become even clearer and more expressive through striking reduction. Icons condense information or topics into the tiniest of spaces, into a few simple lines. Illustrations, on the other hand, visualize the brand more charmingly and sensitively.

Icon Style Copy link to this element

When no words are needed, icons will take over. Particularly in small applications, they clearly indicate what the message is about. A set of icons which has been customised to the brand style can be accessed at any time.

A comprehensive icon collection, customized to the brand is available. Icons are always linear. They can be used without background, as well as negative in a rectangle.

  • The graphic design only uses primary colours.
  • Icons are only composed of outlines and may not be coloured.
  • The outlines are always continuous and must not be interrupted.
  • Icons are always linear and may be positioned with or without a background – if required, they may also be placed in a rectangle.

Illustrations Style Copy link to this element

Geometric, harmonious and with a love of detail, the unique illustration style opens up new worlds and moods. Supporting the imagery, this design level adds another charismatic dimension and more life to the brand world.

Design Colour Palette Link Copy link to this element

Just a few clicks to the right dash of colour – this link leads to the Adobe colour palette of the Austrian National Tourist Office in all its shades.

Go To Colour Palette

Dos & Don'ts Copy link to this element

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