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On the move.

Motion

The rules already laid down in the design system apply also in motion branding.

Animations Copy link to this element

Where there is action, there is attention. In addition to the images, the vibe is also set in motion here.

Intro Copy link to this element

After-effect templates are available. The file in 3840px x 2160px format can be scaled to smaller 16:9 formats. The frame rate is 60 (please note the correct length of the animation if you are changing it). Shortest possible length: 2 sec.

Intro V1 – 16:9

Intro Redaktionelle Inhalte – 16:9

Intro V1 – 9:16

Intro V2 – 9:16

Intro – 1:1

Outro Copy link to this element

After-effect templates are available. The file in 3840px x 2160px format can be scaled to smaller 16:9 formats. The frame rate is 60 (please note the correct length of the animation if you are changing it). Shortest possible length:
- Outro single-line 3 Sec.
- Outro double-line 5 Sec. (For videos longer than 40")

Outro V1 – 16:9

Outro V2 – 16:9

Outro – 1:1

Outro - 9:16

Outro V3 - 16:9

Editorial content
If required, only the logo, without vibe animation, can be shown in the outro of editorial content. This makes the video appear less commercial.

Facts Copy link to this element

Vibe
• Static path
• Control length via Trim Path
• Scaling control via null object (Driver Vibe) • the Vibe size is fixed and may not be changed
• Safe Space= 1.5 flags

 

Cornerbug
For 16:9 campaign videos, the logo may be in the corner. For videos with 16:9 YouTube content, no corner bugs are required.

For 9:16 social media video formats, no corner bug is used as branding is already done by the SM channel. For such cases, animation with the vibe is recommended. We suggest this intro variant for cases where a large branding at the beginning and the end is not necessary, e.g. in editorial videos and content formats.

Logo
The various country logos are already available and can be found at the chapter "logo". The logo size is fixed and must not be changed. Countries marked in yellow require a special variant of the Lebensgefühl as the flag is placed differently.

Title Copy link to this element

For editorial videos titles can be used.

The following guidelines should be observed:

  • Horizontal placement: Left, on the outermost grid line
  • Vertical placement: freely selectable
  • Colour: red or white (depending on background and legibility)
  • Headline font size: freely selectable
  • Font size subline: 35% of headline
  • As in static advertising media, they are aligned to the full and half columns of the grid
  • The blue frame is the YouTube safe space, the lower image space must be kept free for possible subtitle overlays

Inserts Copy link to this element

If desired, the highly expressive images can still be reinforced with inserts. Predefined safe spaces, as well as the before mentioned column grid, are helpful for placement in the image - of course, what is happening in the background needs to be taken into account.

The same rules apply as for the titles, with the exception of the freely selectable font size.

Inserts – 16:9

Inserts V1 – 16:9

Inserts V2 – 16:9

Inserts V3 – 16:9

Inserts V1 – 9:16

Inserts V2 – 9:16

Inserts – 1:1

Subtitles Copy link to this element

Subtitles are set as follows:

  • White font on black ground
  • 80% opacity

If the respective programme (e.g. social media) allows automatic subtitles, they should be used.

Safe Space Copy link to this element

The YouTube safe space is marked blue in the examples. This must be taken into account when setting text inserts so that they do not collide with subtitles.

 

Static banners/fallbacks Copy link to this element

Particularly small and narrow formats do not have a second small image. We limit ourselves to the core message “Lebensgefühl“ + “Discover now“.

 

Lower Thirds Copy link to this element

Lower thirds are inserted to introduce the people shown. Templates for different text lengths as well as two colour options will help to use them correctly.

Bauchbinde – 16:9

Bauchbinde Inverted – 16:9

Bauchbinde – 1:1

Bauchbinde Inverted – 1:1

Bauchbinde – 9:16

Bauchbinde Inverted – 9:16

Next chapter

Partner-Integration

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