The rules already laid down in the design system apply also in motion branding.
Animations
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Where there is action, there is attention. In addition to the images, the vibe is also set in motion here.
Intro
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Intro V1 – 16:9
Intro Editorial Content – 16:9
Intro V1 – 9:16
Intro V2 – 9:16
Intro – 1:1
Outro
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Outro V1 – 16:9
Outro V2 – 16:9
Outro – 1:1
Outro 9:16
Inserts
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Inserts may be used to strengthen expressive images even more. Predefined safe spaces, as well as the mentioned column grid, facilitate the positioning in the image – of course always with consideration to what is happening in the background.
Inserts – 16:9
Inserts V1 – 16:9
Inserts V2 – 16:9
Inserts V3 – 16:9
Inserts V1 – 9:16
Inserts V2 – 9:16
Inserts – 1:1
Lower Thirds
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Lower thirds are inserted to introduce the people shown. Templates for different text lengths as well as two colour options will help to use them correctly.