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Typography Copy link to this element

For our new advertising image, two font styles (font families) are used. These are divided into two categories: headline fonts and info fonts. For a pure headline font, the “Radio Grotesk” font is used, while “Korpus Grotesk” is used as an info font. The “Korpus” font family is used for the logo, the URL, the hashtag and any kind of information. 

Our Fonts Copy link to this element

Hi, I am the Headline Font, my name is Radio Grotesk.

Hello, I am the Info Font Korpus A. I am the lightweight of the font family. 

Hey there, I am Korpus B and also an Info Font. I am the normal one, so to speak "Regular".

Good day! My name is Korpus C and I am an Info Font, used for # and URL. I am the in the middle, the "Medium" one. 

Good bye! I am Korpus D und also an Info Font. I am very good to see - the "Bold" one.

Basic typeface rules Copy link to this element

Basic kerning* as well as the feel and look of line spacing (as in the following example) should not be significantly changed. The line spacing of the running text, however, may be modified according to the application and design pattern. The system is not subject to any specific guidelines with regard to font size but should rather follow a system based on proportions. 

*horizontal distance (white space) between several letters reduced or enlarged so that it appears optically even

Languages Copy link to this element

In order to cover all languages in all markets, an exception has been made for five markets in terms of typography and fonts. The indicated fonts are to be used for the logo mutations. 

هذا نموذج نص. هذا نموذج نص. هذا نموذج نص. هذا نموذج نص. هذا نموذج نص. هذا نموذج نص.

目 耳 口 手 足 见 闻 声 贝 车 雨 赤 青 言 语 鱼 鸟 羽 电 不 乃

左 右 中 大 小 月 日 年 早 木 林 山 川 土 空 田 天 生 花 

 

로 뢰 류 르 릐 리 마 매 먀  벼 보 뵈 봬 뵤  새 샤 아 애 야 어 에 여 오 외 왜 요 웨 유 으

А Б В Г Ґ Д Ђ Е Ё Є Ж З Ѕ И І Ї Й Ј К Л Љ М Н Њ О П Р С Т Ћ У Ў Ф Х Ц Ч Џ Ш Щ Ъ Ы Ь Э Ю Я

Examples Copy link to this element

Don'ts Copy link to this element

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