Full Page Divided into 3 Sections

If the cooperative ad is preceded by an image visual, the top-most part of the ad will contain only a quote. This gives more space to the picture and we show only picture, logo and URL.

Original format: 210 x 297 mm

1 / URL

Font: Helvetica Neue 55 Roman
Size: 9 pt
Character spacing: 150

2 / Headline

Font: Helvetica Neue 45 Light
Size: 12 pt
Line spacing: 13.2 pt
Character spacing: 130
Colour: red

3 / Copy

Font: Helvetica Neue 45 Light
Size: 8 pt
Line spacing: 9.6 pt
Character spacing: 20
Colour: black/highlighting: red

4 / Bullet list

Font: Helvetica Neue 45 Light
Size: 8 pt
Line spacing: 11.2 pt
Character spacing: 20
Colour: black/highlighting: red

5 / Address block

Font: Helvetica Neue 45 Light
Size: 8 pt
Line spacing: 9.6 pt
Character spacing: 20
Colour: black/highlighting: red

6 / Logo

Alignment: Aligned at bottom right.
Partner logos: All partner logos should have the same weighting.

7 / Dividing line

Distance: At a distance of 4 mm to the pictures
Width: 0.25 pt
Colour: grey 2
Visual section: 186 x 67.9 mm

If the cooperative ad is not preceded by an image visual, the top-most part of the ad displays the full contents of the image visual, i.e. we show picture, hashtag, logo and URL.

Hashtag

Font: Helvetica Neue 75 Bold
Size: 7.5 pt
Line spacing: 7.5 pt
Character spacing: 150

Headline

Font: Helvetica Neue 35 Thin
Size: 16 pt
Line spacing: 19 pt
Character spacing: 150

URL

Font: Helvetica Neue 55 Roman
Size: 9 pt
Line spacing: 150
Use: Distance to picture edge 4 mm

 

Distances in the partner section are the same as stated on the preceding page.