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Setting an
example
worldwide

No message
without a sender

Word Mark

 

 

Word mark Copy link to this element

Our word mark is the anchor of our branding. Clear, direct, and authentic, it represents the country and its values. Reduced to the extreme and nevertheless with its own strong character. The following pages illustrate the correct handling of the word mark. 

The logo is available in each language in two versions: left-aligned and right-aligned. Which version is to be used depends on the application (see Typography / Design System). 

Claim Copy link to this element

In addition to the pure logo variant, there is also the combination of logo with claim. Whether the claim or only the word mark “Austria” is relevant depends on the application. 

Flag Copy link to this element

The flag may be used without the wording “Austria”. This is done in exceptional cases when the channel and sender are very clear – for example as a profile picture on social media or with special productions such as advertising media. 

White Space Copy link to this element

The white space of a logo is just as important
as the logo itself. Our logo is subject to clear guidelines
that must be followed in order to always ensure
enough free space. Ideally, the word mark has
as much white space as possible. 

Don'ts Copy link to this element

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