The hashtag is the central element in every ad.
The brand hashtag #FEELAUSTRIA invites the observer to feel the special magic of Austria. For a fresh holiday feel. Moreover, it invites to engage in social interaction, in order to give the campaign even greater impact.
There may be separate hashtags for brand competence or similar campaigns.
The bold red font in our ANTO red makes the hashtag appear too aggressive. This is why a hue of red is used here.
To be used generally.