GREEN MOUNTAIN SCENERY INSTEAD OF HIGH-ALPINE GLACIERS
The overarching message: Austria should be instantly recognizable.
On top of that: show diversity.
Valleys, hills, mountains. Modern art and old masters.
Urban and rural – Austria is multi-faceted.
And: avoid confusion with other countries.
Make sure not no depict any clichés associated with other countries, but choose your images so as to generate immediate identification with Austria.