Option 1

Visitenkarte 1 Option
90 x 50 mm

1 / Contact details

Position: left-aligned with the logo text, no closer than 8 mm to the right-hand edge, multiline if content is longer
Font: Helvetica Neue 45 Light
Size: 7.5 pt
Line spacing: 8.25 pt
Character spacing: 200
Colour: black

2 / Hashtag

Font: Helvetica Neue 75 Bold
Size: 8.5 pt
Character spacing: 150
Colour: white

3 / Small text

Font: Helvetica Neue 55 Roman
Size: 7.5 pt
Character spacing: 150
Colour: white

4 / Large text

Font: Helvetica Neue 75 Bold
Size: max. 60 pt
Character spacing: 0
Colour: white

Option 2

Visitenkarte 2. Option
90 x 50 mm

The following variant may be used for markets where bilingual business cards are commonly used.

1 / Contact details local language

Position: left-aligned with the logo text, no closer than 8 mm to the right-hand edge
Font: Helvetica Neue 45 Light
Size: 7.5 pt
Line spacing: 8.25 pt
Character spacing: 200
Colour: black

2 / Contact details German

Position: left-aligned with the logo text, no closer than 8 mm to the right-hand edge
Font: Helvetica Neue 55 Roman (an exception for the purpose of imitating the look of Helvetica Neue 45 Light in a small font size, negative on a red background)
Size: 7.5 pt
Line spacing: 8.25 pt
Character spacing: 200
Colour: white